• Escaping Digital Death

    Helping a High Quality News Source Survive

    Serious Eats

    "Nomad's CFO was incredibly knowledgeable, available, responsive, and utterly unflappable. I came to count on Nomad's CFO at a crucial time at our company, and he always came through."

     

    - Ed Levine, Founder of Serious Eat

    Founder Shield

    “Initially we reached out to Nomad seeking a basic bookkeeping service provider, but they quickly grew into a trusted and indispensable part of our team.”

     

    - Carl Niedbala, COO

     

    WiredScore

    "Nomad helps us smoothly maintain our bookkeeping, allowing my team to focus on growing our business supported by data and insights from a full financial picture. They give us a high quality, cost effective resource that still feels as though it is part of the team.”

     

    - Arie Barendrecht Co-Founder & CEO

    LeagueApps

    "Julia and Katya have been great partners for LeagueApps. They're always available when I need them and are highly competent. Most importantly, they care about my business and treat it like it's their own. That's invaluable service and we're greatly appreciative."

     

    - Stephen Yang

  • Case Study: Escaping Digital Death

    The Client

    The “Company” is a publication about the people and institutions that shape New York, delivering fast, original, essential analysis and reporting on city and state politics and the media industry.

    The Situation

    After raising a seed round of nearly $2M, the “Company” had spent 80% of the capital yet were unaware if they were on a path to achieve breakeven cash flow, raise future fundraising, or have a path to exit through acquisition. The revenue was 100% ad-driven through a small sales department, and they were unsure if they should focus on investing the remainder of their capital on increasing the ad sales team.

    The Result

    After being brought on mutually by the Board of Directors and Founders, we conducted a deep dive into the business to understand their options. We conducted a scenario planning analysis around the following options:

     

    1. Optimized Ad Sales with a larger team

    2. Consumer subscriptions

    3. Commercial subscriptions

     

    The results, which showed their current model was most likely to never achieve positive cash flow and that consumer subscriptions had a far less attractive risk/reward ratio, surprised the founders but led to a full pivot of the business. Within 6 months, a major publisher in the space acquired the “Company”

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