Escaping Digital Death
Helping a High Quality News Source Survive
"Nomad's CFO was incredibly knowledgeable, available, responsive, and utterly unflappable. I came to count on Nomad's CFO at a crucial time at our company, and he always came through."
- Ed Levine, Founder of Serious Eat
“Initially we reached out to Nomad seeking a basic bookkeeping service provider, but they quickly grew into a trusted and indispensable part of our team.”
- Carl Niedbala, COO
Case Study: Escaping Digital Death
The “Company” is a publication about the people and institutions that shape New York, delivering fast, original, essential analysis and reporting on city and state politics and the media industry.
After raising a seed round of nearly $2M, the “Company” had spent 80% of the capital yet were unaware if they were on a path to achieve breakeven cash flow, raise future fundraising, or have a path to exit through acquisition. The revenue was 100% ad-driven through a small sales department, and they were unsure if they should focus on investing the remainder of their capital on increasing the ad sales team.
After being brought on mutually by the Board of Directors and Founders, we conducted a deep dive into the business to understand their options. We conducted a scenario planning analysis around the following options:
1. Optimized Ad Sales with a larger team
2. Consumer subscriptions
3. Commercial subscriptions
The results, which showed their current model was most likely to never achieve positive cash flow and that consumer subscriptions had a far less attractive risk/reward ratio, surprised the founders but led to a full pivot of the business. Within 6 months, a major publisher in the space acquired the “Company”
Accelerate your financial operations